SAN FRANCISCO — For a company that long eschewed the brick-and-mortar world, Amazon is opening a lot of bookstores these days. It’s got three up and running, in Seattle, San Diego and Portland, and says five more are coming.
The profits from eight or even 80 bookstores are hardly a rounding error for the Seattle behemoth. So why is it busily building physical locations when for the last 22 years, it’s had a laser focus on online commerce?
The answer, say experts, is that these retail spaces are far more — and far less — than just bookstores.