Three Pillars of Organic Brand Growth

Jeff Lotman the Founder & CEO of Global Icons wrote a great article over at Huffington Post today on organic business growth. As founder and CEO of Global Icons, a global brand licensing agency, I’ve worked with dozens of brands over the years to help them reach new audiences and additional revenue streams. While every deal […]

What a Super Bowl Ad Can Do For Small Brands

Small businesses that won a free Super Bowl ad from Intuit look back on what they would have done differently. Death Wish Coffee, the Saratoga Springs, New York-based coffee company — which claims to be the “home of the world’s strongest coffee” — won the 2016 Intuit QuickBooks Small Business Big Game contest. The next day, […]