Put Your Brand Through Boot Camp with 5 Tough Questions

The landscape of branding and marketing is constantly evolving, and remaining competitive as a brand is dependent upon your ability to roll with the ebb and flow of consumer-determined trends and patterns. Finding innovative ways to appeal to your customer base is becoming increasingly challenging, which makes the need for brand assessment more important than […]

How Entrepreneurs Can Take Calculated Risks

Every decision you make in the business world has some sort of risk attached. The key to being successful in the long run is taking calculated risks that minimize negatives and maximize positive outcomes. Have you mastered taking calculated risks, or are you still working on it? Foolish vs. Calculated Risk Taking Read The Full […]

Community Tips for Keeping Up with Business Trends

Trends are constantly changing in the business world. But keeping up with those trends is critical and can help your business really stay competitive and profitable in a very competitive market. Members of the small business community have some advice for keeping your business ahead of the curve. And they’ve shared some tips and input […]

Is Your SEO On Life Support? Here Are 5 Ways to Check

You likely have at least some sort of SEO strategy in place, but it’s important that you continually revise and check-in on whether or not your processes are still working. While going through a full SEO audit or content audit is necessary for long-term success, it’s important to also have a few tricks up your […]

List Of The Worst Business Advice You Can Follow — Ever

There’s plenty of advice out there for how to start and run a business. But not all of it is good. In fact, there are some common sayings that are actually some of the worst business advice out there. The following includes some of the worst business advice you can follow. The Worst Business Advice […]

2016 Is the Year Small Businesses Must Develop Mobile Apps

Apps are no longer considered merely a “branding exercise” for small businesses. Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. Why Small Businesses Must Develop […]

How Should a Small Business Owner Be Paid?

One of the biggest challenges start up company and small business owners face is how much should they pay themselves? How much should they take? And how often should it be done? There aren’t any fixed rules for this but we have put together a list of pointers that can help you make these important […]

The Essentials of an Email Marketing Campaign

Newsflash: Email Marketing is Neither Dead nor Dying. Each year, many bloggers write doom-and-gloom posts about email marketing. They predict the end is near for the strategy of reaching an audience via their inboxes. But guess what? Email marketing is still very much alive and kicking. #HomeBusinessTrends

Franchise Sector Shows Job Growth for February, Says ADP Report

U.S. private sector franchises continue to drive employment, according to the February 2016 ADP National Franchise Report, produced by human resources management solutions provider ADP in conjunction with Moody’s Analytics. The report found that franchise sector 2016 job growth in the U.S. was up by 18,500 in February. While the numbers fell shy of those reported […]