Put Your Brand Through Boot Camp with 5 Tough Questions

The landscape of branding and marketing is constantly evolving, and remaining competitive as a brand is dependent upon your ability to roll with the ebb and flow of consumer-determined trends and patterns. Finding innovative ways to appeal to your customer base is becoming increasingly challenging, which makes the need for brand assessment more important than […]

How Entrepreneurs Can Take Calculated Risks

Every decision you make in the business world has some sort of risk attached. The key to being successful in the long run is taking calculated risks that minimize negatives and maximize positive outcomes. Have you mastered taking calculated risks, or are you still working on it? Foolish vs. Calculated Risk Taking Read The Full […]

Community Tips for Keeping Up with Business Trends

Trends are constantly changing in the business world. But keeping up with those trends is critical and can help your business really stay competitive and profitable in a very competitive market. Members of the small business community have some advice for keeping your business ahead of the curve. And they’ve shared some tips and input […]

Is Your SEO On Life Support? Here Are 5 Ways to Check

You likely have at least some sort of SEO strategy in place, but it’s important that you continually revise and check-in on whether or not your processes are still working. While going through a full SEO audit or content audit is necessary for long-term success, it’s important to also have a few tricks up your […]

List Of The Worst Business Advice You Can Follow — Ever

There’s plenty of advice out there for how to start and run a business. But not all of it is good. In fact, there are some common sayings that are actually some of the worst business advice out there. The following includes some of the worst business advice you can follow. The Worst Business Advice […]

2016 Is the Year Small Businesses Must Develop Mobile Apps

Apps are no longer considered merely a “branding exercise” for small businesses. Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. Why Small Businesses Must Develop […]

How Should a Small Business Owner Be Paid?

One of the biggest challenges start up company and small business owners face is how much should they pay themselves? How much should they take? And how often should it be done? There aren’t any fixed rules for this but we have put together a list of pointers that can help you make these important […]

How Creative Entrepreneurs are Using Patreon to Build Their Businesses

For creators and artists, being able to work on what you love for a living is the ultimate dream. One tool is making it a bit easier to connect these creators and artists with the fans who love their content, while making the dream a more attainable reality. Founded in 2013 by artist Jack Conte, Patreon […]

MOO Now Lets You Tweet Business Cards Effortlessly

Business cards have been around in some form or another for hundreds of years, so the digitization of this form of communication was inevitable. And the company that is integrating key features that are essential in today’s connected world is MOO. The company recently announced its (Near Field Communications) NFC-enabled business card. You will be […]

7 Social Media Tools For Small Businesses To Manage Their Social Presence

With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy. One of the main aims of social media marketing is to stay relevant to your audience. This might be harder for small businesses as they have more to juggle, in […]