New Sony camera may be best point-and-shoot ever

But who is going to buy one?

Sony announced a new top-of-the-line point-and-shoot today: the flagship Sony Cyber-shot RX10 III (MSRP $1,500). The RX10 III follows up on both the originalSony Cyber-shot RX10 as well as the Cyber-shot RX10 II with a brand-new lens that offers nearly three times as much optical zoom.

Built around a 1-inch, 20.1 megapixel sensor, the RX10 III comes equipped with some serious processing power. This not only aids still photography, but it provides a big boost to video capture as well. The new camera not only shoots 4K video at 100mbps, but it can also make use of several pro-style capture modes like S-log2/s-gamut. Additionally, the RX10 III can shoot super-slowmo clips at 960fps with playback speeds of 60, 30, and 24fps.


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