Just because you build a business website, does not mean that prospects will come. But once someone visits your site, how can you keep them there through effective engagement? The goal is to increase the number of pages they view and the overall time they spend on the site. More time will ultimately mean a deeper impression of the company’s brand and a higher prospect of them eventually buying.
Remember that in this fast paced Internet world, most prospects will not pick up the phone and call the number listed on the website. They see it as too time consuming. In fact, by 2020, customers will manage 85 percent of their relationships without talking to a human.
Let’s look at five ways to increase engagement of website visitors so they will ultimately convert to customers.
Effective Customer Engagement