What a Super Bowl Ad Can Do For Small Brands

Small businesses that won a free Super Bowl ad from Intuit look back on what they would have done differently. Death Wish Coffee, the Saratoga Springs, New York-based coffee company — which claims to be the “home of the world’s strongest coffee” — won the 2016 Intuit QuickBooks Small Business Big Game contest.

The next day, Death Wish Whole Bean Coffee was the No. 1 best-seller in the Grocery & Gourmet category on Amazon.com, and it was two of the top 10 spots in its Movers & Shakers category, meaning the company’s sales increased 550 percent in just 24 hours.

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