Within the final 12 to 18 months I’ve seen extra authorized actions between firms and former prime distributors than I’ve in my 25 years of grownup life in Direct Promoting aka MLM/Community Advertising. So when BK Boreyko introduced this story to me I knew I needed to report on it.
I pray this story of how the Vemma household accepted Jeff and Elizabeth Hooks again into their household of Model Companions, and the way BK’s actions as a founder and chief have been the catalyst in creating this tradition, will resonate with different MLM Leaders, and perhaps we will cease the insane lawsuits and are available collectively to construct this nice career.

I wish to thank BK & Jeff for trusting me to share this story. belief is one thing that’s earned, and these two leaders haven’t solely trusted me, they’ve utterly earned my belief and respect as leaders who need the perfect, not only for their firm, however for the higher Direct Promoting Occupation!


  1. Troy,
    This is an incredible and heartwarming story! This is what it takes to create and maintain a family within a company and business. It's not everyday that one finds such leaders that have more " principles and character " than the love of money. To return " back home " in a company and start from square one takes alot of fortitude and heart. The honesty and ethics with which this was handled is phenomenal in an industry that's had such turmoil recently and we're not just talking Health & Wellness but the entirety of the Multi Level Marketing and Direct Sales Industry.
    Our congratulations to Jeff and Elizabeth and to B.K. for handling a business and two obviously wonderful people returning home to their beloved business family!
    Great style and a Great Business!

  2. Troy, thank you for publishing this story. More mlm owners need to be like BK at Vemma and Tom Schreiter at Vitamark. It's one thing to say you care about the distributors…it is quite another to prove it over decades.
    I have seen these two live by the admonition of 1 Corinthians 6:7 where it says: "Really, then, it means altogether a defeat for YOU that YOU are having lawsuits with one another. Why do YOU not rather let yourselves be wronged? Why do YOU not rather let yourselves be defrauded?"
    The principle here is that when you fight amongst yourselves, you hurt everyone. Not saying there is never a time for litigation, but too many mlm companies are insane with who they will threaten and sue and give no regards to the damage it does to the profession as a whole.
    Kudos to BK for handling a sensitive matter in house and keeping things cool.
    Also, it is very big of the Hooks to allow you to share this story. I can only imagine how good they feel to be home and am sure they will have massive success!

  3. Troy,
    Without a doubt, the business of building relationships is the foundation of great leaders and companies. They say MLM will reveal your character, and it truly shines with this story, specially when looking at all those involved, thanks for taking the time to share this with your followers and sharing your character as well my friend.
    PS: I know I will share this story. Thanks again!