“The only way for a scale-up to succeed is if it zigs when other people zag. Failure is definitely doing what everyone else is doing. Because we cannot do that as well,” says Cheryl Calverley, CEO of sleep wellness brand and mattress purveyor Eve Sleep. Her task is doing just that, getting a popular, growing brand – yet one that is still in the red – to achieve success in the … [Read more...] about Brands should dare to zig when others zag
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What Leaders Can Learn From Great Teachers
"The best teachers are leaders, and the best leaders are also teachers," says Harvard Business School Professor Thomas DeLong, who has taught over 20,000 MBAs and executives across the globe since 1997. According to him, teachers, as with leaders, "should be like a mad scientist who can't wait to get to the classroom to share the experiment. If you adopt this mindset, students … [Read more...] about What Leaders Can Learn From Great Teachers
Public Speaking Faces New Challenges in 2022
LIVE GUEST SPEAKERS and trainers have long been a valuable component to direct selling industry events. More companies are making their C-level corporate leaders accessible to the field through live videos, weekly training and updates. As more in-person events such as annual conventions, training and business presentations resume, virtual events still have their place. Many … [Read more...] about Public Speaking Faces New Challenges in 2022
How to Choose a Strong Domain Name
Opinions expressed by Entrepreneur contributors are their own. Choosing a domain name might not be on the top of your list when starting your business, but it can be challenging when the time comes to choose. A lot of good can come with the right name, and a lot can go wrong later on if you don't get it right. It is, therefore, crucial you make the right decision. This article … [Read more...] about How to Choose a Strong Domain Name
The 5 Key Elements of a Successful Experiment
Opinions expressed by Entrepreneur contributors are their own. The formulation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental skill – Albert Einstein Experimentation is a powerful tool for businesses to innovate and test new ideas, but few seem to be using this tool right. Erroneous setups lead to failed … [Read more...] about The 5 Key Elements of a Successful Experiment