“The only way for a scale-up to succeed is if it zigs when other people zag. Failure is definitely doing what everyone else is doing. Because we cannot do that as well,” says Cheryl Calverley, CEO of sleep wellness brand and mattress purveyor Eve Sleep. Her task is doing just that, getting a popular, growing brand – yet one that is still in the red – to achieve success in the … [Read more...] about Brands should dare to zig when others zag
Marketing
Public Speaking Faces New Challenges in 2022
LIVE GUEST SPEAKERS and trainers have long been a valuable component to direct selling industry events. More companies are making their C-level corporate leaders accessible to the field through live videos, weekly training and updates. As more in-person events such as annual conventions, training and business presentations resume, virtual events still have their place. Many … [Read more...] about Public Speaking Faces New Challenges in 2022
How to Choose a Strong Domain Name
Opinions expressed by Entrepreneur contributors are their own. Choosing a domain name might not be on the top of your list when starting your business, but it can be challenging when the time comes to choose. A lot of good can come with the right name, and a lot can go wrong later on if you don't get it right. It is, therefore, crucial you make the right decision. This article … [Read more...] about How to Choose a Strong Domain Name
WhatsApp privacy campaign begins with three new features
Meta CEO Mark Zuckerberg has begun a new WhatsApp privacy campaign by announcing three new upcoming features. This includes the ability to block people from taking screenshots of a photo or video when you’ve used the existing “view once” feature to share it … Zuckerberg made the brief announcement on Facebook. New privacy features coming to WhatsApp: exit group chats without … [Read more...] about WhatsApp privacy campaign begins with three new features
Beyond the hype: what a ‘business transformation’ actually entails
It’s becoming ever more difficult to avoid the phrase ‘business transformation’ in corporate communications. Firms of all sizes sprinkle it liberally through their annual reports, while executives seemingly can’t resist dropping it into their presentations to convince potential clients and investors of their flexibility and dynamism. But does the reality match up to the … [Read more...] about Beyond the hype: what a ‘business transformation’ actually entails