Ultimately, several chains committed to video gaming will become dominant, with simple ways for the video games business to pay into the swimming pool while creating a bigger swath of benefits to give away in-game, which will move games beyond siloed one-off, single game currencies that no one desires. Simply as nobody wants to buy celery in the grocery store with celery coin and then change to bread coin to purchase a ciabatta roll, nobody will want Wow coin when you’ve got a general-purpose coin that easily works throughout DOTA 2, WOWIII, Diablo, Counter-Strike and anything else boiling down the pike.