Juice Plus+ announced its biggest rebrand since the company’s launch in 1993 and a renewed ambition to become the number one plant-based nutrition brand in the direct selling industry. This new brand identity is designed to attract a younger, more diverse audience with a bolder tone in its logo, photography and fonts, and features packaging that could be deemed “counter-worthy.”
The company is embracing “nature’s colors” in its new visual identity, with a brighter color palette that draws inspiration from the fruits, veggies and berries that are important ingredients in the products. New Juice Plus+ marketing materials will also feature a more modern tone of voice that aligns well with the company’s relaunch of its social media accounts.
“The competitive environment has changed so it’s time to reintroduce Juice Plus+ to the world,” said Sasha Laman, Vice President of Global Marketing at Juice Plus+. “We want people to know we are here and in fact, we’ve been here, innovating, for almost 30 years. We’ve always taken advantage of the latest advancements in plant-based nutrition and look for ways to bring our products as close to nature as possible. We want a brand that is beautiful enough to earn a spot in your kitchen or bathroom. It’s not just a new logo, it’s a complete refresh of our visual identity. We are so excited to inspire healthy living around the world with the new Juice Plus+ brand.”