A dramatic uptick in the use of digital may have been a boon to brands seeking to understand more about their customers, but with that comes an increase in the hurdles marketers need to overcome to garner insights about their customers’ journeys. The impacts of GDPR – and the resulting fines – are being felt across marketing departments; Apple’s iOS14 update allowing customers … [Read more...] about Getting to the heart of the customer in a privacy-first world
“The only way for a scale-up to succeed is if it zigs when other people zag. Failure is definitely doing what everyone else is doing. Because we cannot do that as well,” says Cheryl Calverley, CEO of sleep wellness brand and mattress purveyor Eve Sleep. Her task is doing just that, getting a popular, growing brand – yet one that is still in the red – to achieve success in the … [Read more...] about Brands should dare to zig when others zag
Imagine your football team has just narrowly lost a game. Who’s responsible for the defeat? Is it the goalkeeper who let the ball slip through their fingers in the first half, or the striker who missed a sitter in the closing minutes? Maybe it’s the manager’s fault for failing to devise and implement a successful game plan? Now take this analogy and apply it to a business … [Read more...] about Employee or employer: who’s to blame for a cyber breach?
It’s becoming ever more difficult to avoid the phrase ‘business transformation’ in corporate communications. Firms of all sizes sprinkle it liberally through their annual reports, while executives seemingly can’t resist dropping it into their presentations to convince potential clients and investors of their flexibility and dynamism. But does the reality match up to the … [Read more...] about Beyond the hype: what a ‘business transformation’ actually entails
Tesla is starting to abandon Salesforce for a proprietary customer-relationship-management (CRM) system, three Tesla salespeople told Business Insider. The electric-car maker has already begun using the new system, though the move away from Salesforce is not… Read More … [Read more...] about Tesla replacing Salesforce with its own sales software